Research Methods Quantitative Qualitative & Mixed Methods Approaches 3rd Ed by Mugenda

Description

Research Methods Quantitative Qualitative & Mixed Methods Approaches 3rd Ed by Mugenda Olive M. and Abel G. Mugenda is a comprehensive guide designed to support students, researchers, and professionals in conducting social science and institutional research. The book was originally published in 1999 and later revised in 2003, focusing primarily on quantitative and qualitative research approaches.

,In 2019, the authors released the third edition, titled Research Methods: Quantitative, Qualitative and Mixed Methods Approaches, expanding the book to include mixed methods research and advanced inferential statistical techniques. The book provides a practical and localized framework for developing sound research designs and conducting effective studies. A key methodological concept presented is sample size determination, where a representative sample is selected from the target population to support meaningful generalization.

Also, the authors also emphasize validity and reliability, recommending the pre-testing or piloting of research instruments such as questionnaires to improve the accuracy and consistency of collected data. Furthermore, the book provides guidance on data analysis, beginning with data coding, classification, and tabulation before progressing to descriptive statistics and more advanced inferential statistical models. Overall, the book remains a valuable reference for researchers seeking to collect reliable data, apply appropriate research methods, and draw meaningful conclusions.

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